Charles Firth teams up with Australian Manufacturing Workers Union

Unions have unveiled a new advertising campaign lampooning the mining industry’s “This is our story” campaign, created by Charles Firth. The campaign introduces the line “This is the real story”– and subverts the pro-mining campaign by running voice overs over the top of its commercials.

To view the videos, visit the THIS IS THE REAL STORY website here.

Read the Mumbrella article on the campaign here.

Read the Telegraph article on the campaign here.